Post by account_disabled on Jan 26, 2024 22:43:50 GMT -6
Advances in technology are changing the way people interact with everything—even each other. Brands recognize this fact and they have adjusted their reach accordingly. Just consider the amount of data and analysis that goes into creating a simple ad. Marketers use insights from data to create content that inspires people to take action. The marriage of creativity and technology is key to modern storytelling. Remove one and the effect will not be the same. In fact, many innovations in the marketing space today are derived from this pair. If you want to connect more closely with customers, your brand needs to use both elements. The problem is that there is often a disconnect between the creative and technological worlds. When this happens, brands become more ethereal and less practical or relatable. This is not intentional; no one wants to end up with bad marketing material. This only happens when you rely too much on creativity or technology. The result is a watered-down version of what can be effective marketing. Whenever technology takes hold, creativity must follow. Otherwise, your efforts won't resonate with your target audience. Even if the sole purpose of your efforts is to create brand awareness, you can't leave the human element out of the equation.
The same can be said about creativity. If you don't have the technology to support your initiatives, they won't be as effective and meaningful. The whole idea is to use all available resources to listen, anticipate and create with intention. To a better understanding of the brand Aside from consumer data, the area where technology really shines is brand intelligence. By analyzing thousands of images and determining which visual features drive engagement, machine learning can reveal a lot about your brand and its relationship with consumers. Take Disney for example. According to Álvaro Country Email List co-founder and CEO of creative automotive company CRANT , the coasters are a great visual feature for Disney theme parks. Machine learning ( ML ) has found that images such as a child holding a bowl of ice cream or a couple sharing a glass of wine increase engagement. They don't even have to show the Disney brand! Each driving feature becomes part of your secret marketing sauce. Tweets, posts, headlines, reviews, videos—virtually anything can be counted. When analyzed together, each data point contributes to a holistic view of the brand. They can also demonstrate brand influence through their marketing materials, especially when it comes to organic social media. Creating the Most Influential Story Possible Once you understand your branding, you can use analytics to determine awareness. Melendez offers awareness monitoring by tracking.
your brand love or brand power in the eyes of your organic audience. Is your brand attractive, attractive and trustworthy? Dig deeper into your pillars and determine where your brand is strong and where there is room for improvement. If one of your pillars is entertainment, but your main qualities are related to food, then you need to refocus. This information allows you to strengthen the pillars of your brand using your strategic attributes. It also gives creative teams very specific insights that they can use to develop new stories, whether through text or images. With AI , the experience becomes easy. The data is available almost instantaneously, so your creative team can instantly optimize engagement content settings. You will be more efficient and effective with your marketing efforts. Your content will perform better if you stay true to your brand and deliver something interesting to people. The results don't necessarily depend on high production values, so smaller brands can do it too. Ultimately, you'll analyze what's happening and use those insights to improve your content. It's all about marrying technology with creativity and learning from success and failure. The data is out there, ready to be used for better stories. How should agency owners spend their time? Download AMI's eBook to make sure you use every hour to your agency's best advantage: Download How should agency owners spend their time? Drew McLellan Drew McLellan For over 30 years
The same can be said about creativity. If you don't have the technology to support your initiatives, they won't be as effective and meaningful. The whole idea is to use all available resources to listen, anticipate and create with intention. To a better understanding of the brand Aside from consumer data, the area where technology really shines is brand intelligence. By analyzing thousands of images and determining which visual features drive engagement, machine learning can reveal a lot about your brand and its relationship with consumers. Take Disney for example. According to Álvaro Country Email List co-founder and CEO of creative automotive company CRANT , the coasters are a great visual feature for Disney theme parks. Machine learning ( ML ) has found that images such as a child holding a bowl of ice cream or a couple sharing a glass of wine increase engagement. They don't even have to show the Disney brand! Each driving feature becomes part of your secret marketing sauce. Tweets, posts, headlines, reviews, videos—virtually anything can be counted. When analyzed together, each data point contributes to a holistic view of the brand. They can also demonstrate brand influence through their marketing materials, especially when it comes to organic social media. Creating the Most Influential Story Possible Once you understand your branding, you can use analytics to determine awareness. Melendez offers awareness monitoring by tracking.
your brand love or brand power in the eyes of your organic audience. Is your brand attractive, attractive and trustworthy? Dig deeper into your pillars and determine where your brand is strong and where there is room for improvement. If one of your pillars is entertainment, but your main qualities are related to food, then you need to refocus. This information allows you to strengthen the pillars of your brand using your strategic attributes. It also gives creative teams very specific insights that they can use to develop new stories, whether through text or images. With AI , the experience becomes easy. The data is available almost instantaneously, so your creative team can instantly optimize engagement content settings. You will be more efficient and effective with your marketing efforts. Your content will perform better if you stay true to your brand and deliver something interesting to people. The results don't necessarily depend on high production values, so smaller brands can do it too. Ultimately, you'll analyze what's happening and use those insights to improve your content. It's all about marrying technology with creativity and learning from success and failure. The data is out there, ready to be used for better stories. How should agency owners spend their time? Download AMI's eBook to make sure you use every hour to your agency's best advantage: Download How should agency owners spend their time? Drew McLellan Drew McLellan For over 30 years