Post by livetech on Mar 9, 2024 2:05:53 GMT -6
we can discuss your situation, I speak to clients, press, and media frequently and will always match market needs with vendors as deemed appropriate. I believe in the open conversation, and will support the right for every vendor and customer to voice an opinion. vendors did and did not make the Wave, we tried every effort to be fair in our first report in a very large market. My colleague Josh Bernoff visited Walmart HQ and wrote how he believes the company is going to understand social –I was skeptical.
Last night I had dinner Indonesia Telegram Number Data with some of the Wal-Mart digital team invited by John Andrews, Emerging Media Sr. Manager at Wal-Mart Stores, along with other colleagues and some other vendors. If you’re not aware of their checkered past, Walmart is a case study for doing social media wrong. They created the myspace clone community called “Hub” and shut it down after a mere 10 weeks, then they were caught “astroturfing” (fake blogging) along with their PR agency Edelman. They’ve launched the “Checkout Blog” which I give mixed ratings, while it’s certainly an authentic piece from Walmart buyers, there’s only a mere 6 comments on the 10 most recent posts.
If conversation rate is a measure of success –they’re borderline. Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story] But what gets me thinking that Walmart may become a case study of success? They’re allowing for customer opinions by using Bazaarvoice for the last few years, this give customers the chance to rate –and rank the products they think are good. Secondly they’ve created a platform for the 11 moms bloggers (now beyond 20, with men too) that allow bloggers to discuss their opinions about products, Walmart and lifestyle.
Last night I had dinner Indonesia Telegram Number Data with some of the Wal-Mart digital team invited by John Andrews, Emerging Media Sr. Manager at Wal-Mart Stores, along with other colleagues and some other vendors. If you’re not aware of their checkered past, Walmart is a case study for doing social media wrong. They created the myspace clone community called “Hub” and shut it down after a mere 10 weeks, then they were caught “astroturfing” (fake blogging) along with their PR agency Edelman. They’ve launched the “Checkout Blog” which I give mixed ratings, while it’s certainly an authentic piece from Walmart buyers, there’s only a mere 6 comments on the 10 most recent posts.
If conversation rate is a measure of success –they’re borderline. Rather than forcing the message with their own branded community, fake blogs, and corporate blogs, Walmart gets it right by creating a platform for customers and pundits to tell their story] But what gets me thinking that Walmart may become a case study of success? They’re allowing for customer opinions by using Bazaarvoice for the last few years, this give customers the chance to rate –and rank the products they think are good. Secondly they’ve created a platform for the 11 moms bloggers (now beyond 20, with men too) that allow bloggers to discuss their opinions about products, Walmart and lifestyle.