Post by account_disabled on Nov 23, 2023 2:48:22 GMT -6
The Audiweb data relating to the Italian Digital Audience for the months of June and July 2019 have just arrived . Let's analyze them closely. The summer months made themselves noticed immediately: from June a decrease in the number of users connected to the web was recorded, going from over 42 million in May to 41.3 in June, up to 40.5 in July. Holidays and holidays have kept many people away from screens, but, once online, they have not changed their habits. Let's see immediately what we are talking about.
On an average day, connected users reached 33.5 million in June, dropping to 32.3 million Phone Number List in July, but the time spent online remained around 4 and a half hours for the entire period studied. The trend towards accessing the web via smartphone is also confirmed , with an average of 29 million users, compared to around 10 million from desktop. The differences between age groups also maintained the same proportions, with a prevalence of the youngest age group , between 18 and 44 years old . Users aged between 25 and 34 particularly stand out, with a percentage exceeding 83% for both months. In this regard, in July there was an interesting, albeit slight, overtaking of the age group between 45 and 54 years on that of the youngest users between 18 and 24 years .
The over 65 age group also suffered a very slight decline, stabilizing around 25.5 million users on an average day. Studying in depth the data relating to the population online via smartphone on the average day of July, we have seen how the numerically highest range is that between 25 and 34 years of age , with an average of 78.3 million , while the users who use the youngest are the longest , from 18 to 24 years old , with an average of 5 hours . The data showed us a slight decrease in previous numbers . Is it just a small "summer break", or a real U-turn? We will only find out in the next few months.
On an average day, connected users reached 33.5 million in June, dropping to 32.3 million Phone Number List in July, but the time spent online remained around 4 and a half hours for the entire period studied. The trend towards accessing the web via smartphone is also confirmed , with an average of 29 million users, compared to around 10 million from desktop. The differences between age groups also maintained the same proportions, with a prevalence of the youngest age group , between 18 and 44 years old . Users aged between 25 and 34 particularly stand out, with a percentage exceeding 83% for both months. In this regard, in July there was an interesting, albeit slight, overtaking of the age group between 45 and 54 years on that of the youngest users between 18 and 24 years .
The over 65 age group also suffered a very slight decline, stabilizing around 25.5 million users on an average day. Studying in depth the data relating to the population online via smartphone on the average day of July, we have seen how the numerically highest range is that between 25 and 34 years of age , with an average of 78.3 million , while the users who use the youngest are the longest , from 18 to 24 years old , with an average of 5 hours . The data showed us a slight decrease in previous numbers . Is it just a small "summer break", or a real U-turn? We will only find out in the next few months.