Post by account_disabled on Dec 24, 2023 3:29:25 GMT -6
Snapchat's premise of ephemeral content has created a hurdle for advertisers since the platform began serving ads to users in 2014. Disappearing content means influencers and marketers constantly need to create new content , unlike Facebook and Instagram , where content can easily be reused. And, if a marketer wants to go on Snapchat's Discover page, she has to demonstrate that she can consistently create high-quality videos, which means they have to submit a month's worth of content in advance for approval! Additionally, Snapchat has made it difficult for advertisers to determine the effectiveness of ads because the company doesn't offer detailed analytics.
Instead, they use paid third-party analytics tools, which provide basic information, such as the Country Email List number of viewers and how long they viewed the post. Similar information (or lack thereof) is available when advertisers use Geofilters special filters, available to all users based on location (Geo-fencing). Snapchat Filters Snapchat Filters Nonetheless, marketers are expected to spend $1.5 billion in 2019 on Snapchat advertising. Topping the list of most popular brands for Snapchat ads are BuzzFeed, Comedy Central, and iHeartRadio. Snapchat advertising revenue Snapchat advertising revenue (image source: Statista ) In May 2018, Snapchat introduced non-deletable ads to get more advertisers.
However, these ads only appear within professionally produced shows in Snapchat's Discover section. This means that only major publishing partners, such as Disney and Viacom, will be able to make use of it. What About Snapchat Influencers? While there are many influencers on Snapchat, it is probably only a platform favored by a select few. The rift between influencers and Snapchat likely dates back to an incident in which a Snapchat executive told an influencer who was complaining about Snapchat , "Snapchat is an app for friends, not creators." However, Snapchat appears to have softened its tough stance now that it is seeing a decline in users. Recently, they introduced verified influencers . These have access to Official Stories, which were previously only available to public figures, such as Rihanna and Kylie Jenner.
Instead, they use paid third-party analytics tools, which provide basic information, such as the Country Email List number of viewers and how long they viewed the post. Similar information (or lack thereof) is available when advertisers use Geofilters special filters, available to all users based on location (Geo-fencing). Snapchat Filters Snapchat Filters Nonetheless, marketers are expected to spend $1.5 billion in 2019 on Snapchat advertising. Topping the list of most popular brands for Snapchat ads are BuzzFeed, Comedy Central, and iHeartRadio. Snapchat advertising revenue Snapchat advertising revenue (image source: Statista ) In May 2018, Snapchat introduced non-deletable ads to get more advertisers.
However, these ads only appear within professionally produced shows in Snapchat's Discover section. This means that only major publishing partners, such as Disney and Viacom, will be able to make use of it. What About Snapchat Influencers? While there are many influencers on Snapchat, it is probably only a platform favored by a select few. The rift between influencers and Snapchat likely dates back to an incident in which a Snapchat executive told an influencer who was complaining about Snapchat , "Snapchat is an app for friends, not creators." However, Snapchat appears to have softened its tough stance now that it is seeing a decline in users. Recently, they introduced verified influencers . These have access to Official Stories, which were previously only available to public figures, such as Rihanna and Kylie Jenner.