Post by account_disabled on Dec 24, 2023 22:02:19 GMT -6
Google Analytics is the most widely used web analytics tool. In July 2023, its current version - Google Analytics Universal - will be fully replaced by the new one - Google Analytics 4. What do you need to know about GA4 and its settings? Check out the most important changes compared to Google Analytics Universal and get ready for the changes. DOWNLOAD FOR FREE Are you getting lost in GA4? Download our guide and see how easy it is! We have created a guide for everyone in which we simply discuss the most important changes and novelties in Google Analytics. We show, among others: what it looks like in GA4: website traffic analysis conversion tracking content effectiveness testing verification of the effectiveness of internet marketing and many others. With us you will get to know all the most important reports and see how to modify them to gain valuable data. DOWNLOAD ebook-ga4 What is Google Analytics 4? Google Analytics 4 (GA4) is the latest version of the free web analytics tool provided by Google.
It helps website and online store owners make WhatsApp Number List the right marketing decisions based on hard data. It contains extensive data on customer acquisition, engagement and retention on the website, analyzes users and their behavior, and presents the collected data in the form of intuitive and easy-to-analyze reports. Check how to use Google Analytics 4 for e-commerce analysis. Google Analytics Universal and Google Analytics 4 - what has changed? Google Analytics 4 significantly expands website analysis capabilities and includes data previously available only in Google Analytics 360 (the paid version of Google Analytics Universal). What changes have occurred in GA4 compared to its predecessor? A new metric - engagement rate - which originally replaced bounce rate. In March 2022, an update was released that restored the bounce rate, which in GA4 now operates in parallel with the engagement rate. The engagement rate determines the percentage of engaged sessions, i.e. those that meet one of the following conditions: they led to a conversion, caused the display of at least 2 pages/screens or involved a stay on the page lasting at least 10 seconds.
Engagement rate is more reliable than bounce rate because the latter can be misinterpreted. User analysis across multiple channels - with GA4 you can track users who browse your website and use your application without losing data. Easier tracking of users across multiple domains - Google Analytics 4 better analyzes users who pay on another site and then get redirected back to your site. In Google Analytics Universal, there were problems with properly qualifying this purchase to the appropriate channel, in GA4 this problem has been eliminated. Compliance with personal data protection regulations (GDPR) - the introduction of Google Analytics 4 is primarily associated with changes in the field of personal data protection and the possible future exclusion of cookies that collect data about users. Since collecting data using them may be impossible in the future, GA4 is preparing for web analytics without cookies . New data collection model - in GA4, data focuses on the customer's life cycle and his purchasing path, not on the session. This makes it easier to report and analyze data, as well as draw the right conclusions and implement better marketing solutions. New definition of events - while in Google Analytics Universal an event was a click, in Google Analytics 4 an event may be a page view or various other user behaviors. Moreover, you can create parameters for the event to track where the event was recorded.
It helps website and online store owners make WhatsApp Number List the right marketing decisions based on hard data. It contains extensive data on customer acquisition, engagement and retention on the website, analyzes users and their behavior, and presents the collected data in the form of intuitive and easy-to-analyze reports. Check how to use Google Analytics 4 for e-commerce analysis. Google Analytics Universal and Google Analytics 4 - what has changed? Google Analytics 4 significantly expands website analysis capabilities and includes data previously available only in Google Analytics 360 (the paid version of Google Analytics Universal). What changes have occurred in GA4 compared to its predecessor? A new metric - engagement rate - which originally replaced bounce rate. In March 2022, an update was released that restored the bounce rate, which in GA4 now operates in parallel with the engagement rate. The engagement rate determines the percentage of engaged sessions, i.e. those that meet one of the following conditions: they led to a conversion, caused the display of at least 2 pages/screens or involved a stay on the page lasting at least 10 seconds.
Engagement rate is more reliable than bounce rate because the latter can be misinterpreted. User analysis across multiple channels - with GA4 you can track users who browse your website and use your application without losing data. Easier tracking of users across multiple domains - Google Analytics 4 better analyzes users who pay on another site and then get redirected back to your site. In Google Analytics Universal, there were problems with properly qualifying this purchase to the appropriate channel, in GA4 this problem has been eliminated. Compliance with personal data protection regulations (GDPR) - the introduction of Google Analytics 4 is primarily associated with changes in the field of personal data protection and the possible future exclusion of cookies that collect data about users. Since collecting data using them may be impossible in the future, GA4 is preparing for web analytics without cookies . New data collection model - in GA4, data focuses on the customer's life cycle and his purchasing path, not on the session. This makes it easier to report and analyze data, as well as draw the right conclusions and implement better marketing solutions. New definition of events - while in Google Analytics Universal an event was a click, in Google Analytics 4 an event may be a page view or various other user behaviors. Moreover, you can create parameters for the event to track where the event was recorded.